By Gamal Hennessy
There is a magazine for almost every human interest. If you doubt this, just browse your local Hudson News or Barnes & Noble. Obscure topics like pen collecting, Civil War reenactments and female horror movie victims all have magazines devoted to them. Drinking has traditionally been under represented, unless you count wine magazines, which we don’t. Do publishers think drinkers are too smashed to focus on small type? A company called Chilled Media is trying to solve this problem. Their solution is called Chilled.
Chilled Magazine is part bartending magazine, part drinking guide and part nightlife magazine. It has lighter pieces (like where to buy a fake beer belly to sneak in own booze under your shirt or a list of what different pop singers like to drink, in case you run into one of them at the club), practical nightlife advice (how to get a drink at a crowded bar or cure a hangover) to deeper pieces (the origins and uses of rum, the tragic fall of the daiquiri and a history of flair bartending). There are also interviews, a comedy section, short nightlife guides and hot female bartenders in bikinis…because every magazine needs that.
Part of the magazine is for the people who drink, part of it is for the people who pour the drinks, but no matter what side of the bar you sit on at night, Chilled is a pleasant diversion from the pen collecting magazines.
There is a magazine for almost every human interest. If you doubt this, just browse your local Hudson News or Barnes & Noble. Obscure topics like pen collecting, Civil War reenactments and female horror movie victims all have magazines devoted to them. Drinking has traditionally been under represented, unless you count wine magazines, which we don’t. Do publishers think drinkers are too smashed to focus on small type? A company called Chilled Media is trying to solve this problem. Their solution is called Chilled.
Chilled Magazine is part bartending magazine, part drinking guide and part nightlife magazine. It has lighter pieces (like where to buy a fake beer belly to sneak in own booze under your shirt or a list of what different pop singers like to drink, in case you run into one of them at the club), practical nightlife advice (how to get a drink at a crowded bar or cure a hangover) to deeper pieces (the origins and uses of rum, the tragic fall of the daiquiri and a history of flair bartending). There are also interviews, a comedy section, short nightlife guides and hot female bartenders in bikinis…because every magazine needs that.
Part of the magazine is for the people who drink, part of it is for the people who pour the drinks, but no matter what side of the bar you sit on at night, Chilled is a pleasant diversion from the pen collecting magazines.
And if you want to find out more about what's going on in New York nightlife, sign up for NYN Insider. It's free.
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