By Gamal Hennessy
I feel my level of drinking is pretty consistent when I go out. I grab two or three drinks every couple of hours, I get a glass of water then I get a couple more drinks that last me another couple of hours. From what I’ve seen a lot of regular drinkers have their own pattern too. They might two fist it for the first hour, mix shots and drinks for a few hours before they become a sloppy mess at the end of the night. I thought your drinking habits were a product of your tolerance, income and your lack of self control. It seems that music, especially loud music, will make you drink more.
Nicolas Gueguen, a professor at the Université de Bretagne-Sud in France recently published a study in a medical journal fittingly titled Alcoholism. In his study, a group of 18-25 year old men were secretly observed drinking in two different bars. As they drank, the bar owners began to alter the volume of the music randomly. Sometimes the sound was up, sometimes it was down. They found a direct link between the level of the music and the rate the guys drank. This finding matches up with previous studies that showed people drink more in bars that have music than ones that don’t, and that the faster the tempo of the music, the more liquor is consumed.
There are a couple of theories about why guys drink more when the music is louder. It could be that loud noises create subconscious anxiety and the liquor is consumed to counteract that discomfort. It could be that louder music stimulates arousal zones in the brain that also encourage drinking. Some think that if the music is too loud to talk, people just resort to drinking instead, but they could dance instead…if they can actually dance.
A friend of mine who spent a lot of time in house music clubs told me that the energy in those places can encourage you to do more than just drink to keep up with the music. Bar owners might have always made this connection. Music styles like jazz, hip hop, and house might have flourished in New York clubs because the owners were always looking for a way to keep the liquor and the money flowing.
Source: Healthy Future Life
Have fun
G
I feel my level of drinking is pretty consistent when I go out. I grab two or three drinks every couple of hours, I get a glass of water then I get a couple more drinks that last me another couple of hours. From what I’ve seen a lot of regular drinkers have their own pattern too. They might two fist it for the first hour, mix shots and drinks for a few hours before they become a sloppy mess at the end of the night. I thought your drinking habits were a product of your tolerance, income and your lack of self control. It seems that music, especially loud music, will make you drink more.
Nicolas Gueguen, a professor at the Université de Bretagne-Sud in France recently published a study in a medical journal fittingly titled Alcoholism. In his study, a group of 18-25 year old men were secretly observed drinking in two different bars. As they drank, the bar owners began to alter the volume of the music randomly. Sometimes the sound was up, sometimes it was down. They found a direct link between the level of the music and the rate the guys drank. This finding matches up with previous studies that showed people drink more in bars that have music than ones that don’t, and that the faster the tempo of the music, the more liquor is consumed.
There are a couple of theories about why guys drink more when the music is louder. It could be that loud noises create subconscious anxiety and the liquor is consumed to counteract that discomfort. It could be that louder music stimulates arousal zones in the brain that also encourage drinking. Some think that if the music is too loud to talk, people just resort to drinking instead, but they could dance instead…if they can actually dance.
A friend of mine who spent a lot of time in house music clubs told me that the energy in those places can encourage you to do more than just drink to keep up with the music. Bar owners might have always made this connection. Music styles like jazz, hip hop, and house might have flourished in New York clubs because the owners were always looking for a way to keep the liquor and the money flowing.
Source: Healthy Future Life
Have fun
G
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